ABOUT BOBO HOUSE
Eloise Lapidus founded BoBo House in 2011, merging the femininity of the iconic French woman with the casual charm of the classic California girl into a contemporary brand. Lapidus has translated this vision of laidback luxury with BoBo House: the hallmark “undone quality” and je ne sais quoi sensuality of French womenswear meets the free- spirited rebelliousness of the Golden Coast.
The collections include thoughtfully constructed basics – ultra-soft tees, tanks, pullovers, t-shirt dresses, silk pieces – which retain a sense of individuality for the wearer with idiosyncratic images, whimsically juxtaposed French phrases, and carefully selected fabrics which compliment every woman’s contour. The brand shares a common thread with France’s “bourgeois-bohèmes” (Bobos) who mix, at times, unexpected aesthetics and attitudes in their celebration of youthful independence and participation.
As Lapidus is committed to conscientious manufacture and design, all collections are produced as sustainably as possible in Los Angeles, California.
BoBo House has been featured in U.S. and international publications such as Vogue, Teen Vogue, Women’s Wear Daily, and Elle.
ABOUT THE DESIGNER
With BoBo House, founder and designer Eloise Lapidus cuts a unique space for women looking for the crossroads of the classic and the casual.
The daughter of world-renowned French designer Ted Lapidus and a German model, Eloise grew up in Paris watching her father’s unparalleled craftsmanship firsthand in studio fittings and design sessions. As observed by The New York Times, “What Francois Truffaut was to film, Mr. Lapidus was at least for a time to haute couture.” He convinced Twiggy to trade her mini-skirt for a suit and tie ensemble and designed John Lennon’s famous Abbey Road album cover ensemble.
His legacy is not lost on Lapidus who cuts her fabrics with the devoted attention of her father while keeping the every day woman in mind. After relocating to the US, Lapidus fell in love with California and developed her signature style, which can be best summarized as a love for mixing opposing aesthetics – the urban romance of stylized Paris with the coastal charm of casual California.
An Art History graduate of the University of California, Berkeley, Eloise Lapidus truly showcases her talent and hones in on her passion with BoBo House while still honoring her family’s heritage.