ABOUT BOBO HOUSE
Eloise Lapidus founded BoBo House in 2011, merging the femininity of the iconic French woman with the casual charm of the classic California girl into a contemporary brand. Lapidus has translated this vision of laid back luxury with BoBo House: the hallmark “undone quality” and je ne sais quoi sensuality of French womenswear meets the free-spirited rebelliousness of the Golden Coast.
The collections include a range of sophisticated casual pieces from ultra-soft tees and tanks with juxtaposed French phrases to meticulously constructed pullovers and jackets. The brand shares a common thread with France’s “bourgeois-bohèmes” (Bobos) who thoughtfully combine luxury aesthetics with a celebration of youthful independence. BoBo House Home has launched in 2018 boasting the same Californian vibe with a French twist.
As Lapidus is committed to conscientious manufacture and design, all collections are produced as sustainably as possible in Los Angeles, California.
BoBo House has been featured in U.S. and international publications such as Vogue, Teen Vogue, Women’s Wear Daily, and Elle.
ABOUT THE DESIGNER
With BoBo House, founder and designer Eloise Lapidus cuts a unique space for women looking for the crossroads of the classic and the casual.
The daughter of world-renowned French designer Ted Lapidus and a German model, Eloise grew up in Paris watching her father’s unparalleled craftsmanship firsthand in studio fittings and design sessions. After relocating to the US, Lapidus fell in love with California and developed her signature style, which can be best summarized as a love for mixing opposing aesthetics – the urban romance of stylized Paris with the coastal charm of casual California.
An Art History graduate of the University of California, Berkeley, Eloise Lapidus truly showcases her talent and hones in on her passion with BoBo House.